Norway throws away 100,000 loaves every day: here's how to save yours

Halvt brød legges i Vokshus brødpose — mindre brødsvinn

Bread is one of the things we Norwegians eat the most of, and throw away the most of. Estimates suggest that around 100,000 loaves end up in the bin every single day in Norway, and much of it is perfectly edible bread that was simply stored wrong or forgotten. It takes very little to turn the statistics around in your own kitchen. Here are the three tips that make the biggest difference.

Short answer: Store your bread in a breathable bag, freeze what you cannot eat in time, and give stale bread new life in the oven instead of throwing it away. Three habits that all but eliminate your bread waste.

Why do we throw away so much bread?

Bread dries out and goes mouldy faster than most people think, especially home-baked bread without preservatives. A whole loaf often turns stale before it is eaten up, and stale or mouldy bread feels like rubbish. But the problem usually lies in the storage, not the bread. Stored correctly, it keeps far longer, and even bread that has gone stale can be saved.

Tip 1: Store your bread so it lasts

The easiest win is to change how you store it. A plastic bag gives a clammy crust and a risk of mould within days, while an open bread basket lets the bread dry out. A breathable bag in natural materials strikes the middle ground: it lets moisture escape without the bread drying out.

The Vokshus bread bag is sewn from cotton and linen with natural beeswax on the inside and keeps bread fresh for 7-10 days, compared with 2-3 days in a plastic bag. It costs from 299 kr and replaces hundreds of plastic bags. If you want to know more about why bread goes mouldy, we have written about exactly that.

Tip 2: Freeze what you cannot get through

The freezer is the most underrated weapon against bread waste. Freeze the bread the same day it is fresh, ideally ready-sliced, so you can take out one slice at a time and never throw away half a loaf again. See our guide to freezing bread the right way for the details.

Tip 3: Give stale bread new life

Stale bread is not rubbish, it is an ingredient. If you want to rescue the whole loaf, see our guide to reviving stale bread:

Use How to do it
Refreshed bread Dampen the crust, 5-10 min in the oven at 200 °C, almost like fresh from the oven
Croutons Cubes tossed in oil, 15 min at 180 °C, a topping for soups and salads
French toast Slices dipped in egg and milk, fried golden in the pan
Breadcrumbs Stale bread grated or crushed, for coating and gratins
Bread pudding Old bread, milk, egg and sugar baked in the oven

Which breads keep the longest?

Dense, wholegrain breads with plenty of moisture, such as sourdough, rye bread and wholemeal bread, stay fresh longer than light, airy white loaves and rolls. Sourdough also has a natural acidity that slows mould. Choose coarser bread for everyday use, and freeze the white bread you use less often.

Whatever the type of bread, the storage is decisive: even the most durable bread dries out in a day in the open air. See our overview of the most common storage mistakes.

What do you save?

A loaf can easily cost 30-50 kr. If the household throws away one loaf a week, that adds up to over 2,000 kr a year, straight in the bin. Better storage and a little reuse removes most of that cost, and at the same time spares the environment from needless food production and plastic.

Common mistakes

Throwing bread away at the first sign of dryness

Stale bread can almost always be rescued in the oven.

Storing bread in the fridge

Bread dries out faster at fridge temperature, not slower.

Leaving bread out in the open on the worktop

The crust goes rock hard in a single evening.

A breathable bag plus the freezer as backup

Minimises waste and keeps bread fresh for days.

Frequently asked questions

How much bread is actually thrown away in Norway?
Estimates put it at around 100,000 loaves a day, and bread is among the foods we waste the most. Most of it is perfectly edible bread that was stored wrong or forgotten.
Is bread better off in the fridge?
No, bread dries out fastest at fridge temperature. Keep it at room temperature in a breathable bag, and freeze the rest.
Can I freeze bread more than once?
Refreezing thawed bread is not recommended, as the quality drops. So freeze it in sensible portions or slices from the start.
Is it safe to eat stale bread?
Yes, stale bread is perfectly safe, it has simply lost moisture. Mouldy bread, on the other hand, should be thrown away; read more in the article on bread with mould.

Less waste, fresher bread

Vokshus Bivoks™ bread bag in cotton and linen, keeps bread fresh for 7-10 days.

See the bread bag →
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